Glasshouse Off the Mile
A new restaurant has hit on winning formula to attract more customers – to increase its prices.
The Glasshouse Off the Mile in Edinburgh embarked on the bold tactic after finding that people were being put off dining because the cost of its dishes were too cheap.
And after bumping up the price of main meals for dinner, new bookings soared by more than 30%.
Owner/head chef Steven Adair said the response to the cost-raising measure stunned him and his team.
The full story can be read on the Holyrood Partnership PR in Scotland website.
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